Negris LeBrum brings western luxury and AI music to New York Fashion Week

Negris LeBrum showed its Spring/Summer 2027 Collection Negris on Sept. 11 at Rockefeller Center during New York Fashion Week, pairing western-luxury looks with an original AI-assisted score. The runway tied Travis Hamilton’s Louisiana roots to a New York setting, while also spotlighting a collaboration with gospel artist Yolanda Adams.

Why it matters: - Negris LeBrum used New York Fashion Week to frame its Spring/Summer 2027 collection as both a brand statement and a personal story from designer Travis Hamilton. - The show blended fashion, music and heritage in a way that reinforced the brand’s identity around Louisiana culture and luxury craftsmanship. - The AI-assisted score added a technology angle to a runway presentation built around tradition, memory and emotion.

What happened: - Negris LeBrum presented Collection Negris on Sept. 11 during New York Fashion Week. - The show took place on the rooftop of Rockefeller Center in New York. - The collection was described as western luxury and was paired with an original AI-composed score. - Hamilton said the collection was “a love letter” to Negris LeBrum, Louisiana and New York.

The details: - The collection’s color palette centered on burnt orange, a reference to the red clay hills of northwest Louisiana where Hamilton was raised. - A western belt buckle appeared repeatedly as a design element throughout the line. - The collection included gold trimmings and a jewelry collaboration with gospel artist Yolanda Adams. - Tailoring and eveningwear pieces were built from brocade, lace and silk chiffon. - The tailoring section ended with a floor-length pleated burnt-orange gown finished with a gold clasp at the neckline. - The lineup also included a marbled brocade suit in copper and gold tones. - Hamilton wrote and arranged the show’s score with AI assistance. - Hamilton said the music was meant to help set the stage and reflect both the runway love story and his own experience with the fashion industry. - The show was produced with Planet Fashion, led by CEO and Executive Producer Celia Evans. - Sponsors included Wella Education, Aubrey Loots and Mark Harvey Beauty.

Between the lines: - The collection positioned western references as luxury codes rather than costume details, using materials like brocade and silk chiffon to elevate the theme. - The AI score and the heritage-driven design language created a contrast that made the presentation feel both modern and deeply personal. - The brand’s repeated focus on an 86-year love story suggests the runway was meant to strengthen narrative value as much as sell clothing.

What's next: - Negris LeBrum is likely to keep building on the brand story Hamilton tied to Louisiana heritage, New York visibility and the namesake love story behind the label. - The partnership structure around Planet Fashion, sponsors and creative collaborators points to more large-scale runway presentations ahead. - The Spring/Summer 2027 collection now serves as a reference point for how the brand may combine music, storytelling and couture details in future shows.

The bottom line: - Negris LeBrum used Fashion Week to turn a runway into a narrative about place, memory and modern luxury.